Health clubs and other businesses give customers a discount for purchasing longer-term memberships, and now the McLean Citizens Association (MCA) will try that technique to stem high membership turnover.
Noticing that many people who pay $15 for an annual membership to MCA, the group’s board decided May 3 to modify its Policies and Procedures Manual and begin offering discounts to people who pay for multi-year memberships up front.
MCA drew in 71 new members in 2021, but only 37 renewed their memberships the following year, said MCA second vice president Linda Walsh, who chairs the group’s Membership Committee.
But under the newly approved arrangement, instead of paying $45 to belong to MCA for three years, the fee will be $40. The discount is even greater for a five-year membership, which will cost only $60 – a $15 savings, or one free year.
Members also now will have the option of renewing their memberships automatically.
